Jollibee

This was our first MAIP Summer Project, and we were briefed by David & Goliath

The Ask: Launch Jollibee chicken wings in a way that sparks trial and drives sales among the North American audience, while staying true to the brand’s roots and core audience. 

Our Solution: Jollibee is the perfect brand to bring people together at any time with the most iconic shareable food: the chicken wing. We focused on the aspects of togetherness and joy through the Jolli-Wing, encouraging families, friends, and strangers alike to embrace optimism of human connection through a common love of food. 

Our Big Idea: Being together should be easy. With deliciously-sharable Jolli-Wings, Jollibee is asking one thing: Do you Dare to Share?

My Role: As the Project Manager for this campaign, I created the project timeline, ensured alignment of strategic insights and creative deliverables, tracked team progress, facilitated team communication, and organized the final deck. I utilized Trello to build out our timeline and organize our work. 

Check out our full presentation below!